Home-based e-business - an
option for the self-employed?
Chapter 3 - Opportunities available for home-based e-business
3.1. Web Publisher
Many large Internet companies such as Yahoo, MSN and Netscape derive some or most of their income from publishing. A published may earn income through the following means:
• CPM – the advertiser is charged a rate for each 1,000 banner impressions. The typical going rates are from $0.1 to $10.00.
• CPC – the advertiser only pays when a click to his advert occurs. The most well-known CPC program is Google Adsense. The actual amount paid per click is highly variable and may vary from $0.01 to $50.00
• CPA – the advertiser only pays if a click to his advert results in a sale or lead. Typically, the payment rate is in terms of % of the sale which varies from 3 to 70%.
• Selling text links – the advertiser is charged a fixed rate to put a text link on the publisher's website for certain period of time. The monthly rate for text links generally varies from $5 to $100.
Taking CPM, CPC or CPA adverts provide a means for small web site owners to earn money by taking advertisements on their web sites. It is almost completely risk free in the monetary sense and is thus particularly attractive to persons who may wish to work at home. Two options will be examined below. In the first option, the individual acts as a publisher where he provides a web site that takes in advertisements. In the second example, he signs up as an affiliate for a shop-front program that provides a ready-made web site for him to promote.
  |
